Glow Haus is a waxing salon based in Houston, Texas, specializing in high-quality beauty services. As a growing business, Glow Haus had a decent-sized audience, but many followers weren’t converting into paying clients. Between serving clients and managing day-to-day operations, marketing often took a backseat—leading to a constant cycle of posting for weeks, then ghosting, which resulted in inconsistent bookings and unpredictable revenue.

Their goal was to create a social media strategy that consistently attracted and converted clients as they scaled their business without adding more to their plate. What they needed? A social media strategy that would consistently attract, nurture, and convert leads without adding more to their plate.

Meet Glow Haus

A Houston Esthetician’s Social Media Success Story

As a result, Glow Haus experienced rollercoaster revenue cycles and slow months that felt inevitable.

  • Between serving clients and running the business, they didn’t have the time (or energy) to create strategic social media content for their waxing salon consistently.

Overwhelmed with Content Creation

  • Despite a decent audience, their content wasn’t optimized to convert. They lacked an Instagram strategy for estheticians that actually spoke to their ideal client.

Followers Who Weren’t Buying

  • Marketing was always on the back burner, leading to weeks of strong posting followed by total silence, which hurt attracting leads & bookings.

Inconsistent Content & Visibility

The Struggle

  • By honing in on what made Glow Haus unique, we helped them stand out in the saturated Houston esthetician marketing space.

Brand Positioning That StANDS Out

  • Designed posts that acted as a lead & revenue machine, keeping the business growing—even when they weren’t online.

Social That Sells 24/7

  • We built a relationship-focused Instagram strategy that warmed up their audience through story-driven content and clear calls to action.

Turned Followers into Buyers

  • Crafted messaging that spoke directly to ideal customers, drawing in more high-intent leads ready to book.

Attracted the Right Clients

By implementing these strategies, Glow Haus transformed their social media into a round-the-clock client magnet. Their Instagram didn’t just grow; it became a powerful sales engine that consistently drives revenue without manual effort.

  • Done-For-You Content
  • Monthly Social Media Management for Estheticians

Services Provided:

The Fix

The results

(From Organic Social Media)

New Clients Every Month

15-20+

(From Organic Social Media)

More Website Traffic in 30 Days

35%

(She sees a return on her investment every month)

ROI—Month After Month

127-190%

after

before

& after

Before

vanessa V.
 founder & owner of glow haus

Once you see the work Kayla produces, you won’t go back! I was just telling my client the other day that Kayla is stuck with me forever because our Instagram has never looked this good—and our sales have never been higher. I can’t imagine taking it back after she’s set the bar so high. Our traditional slow months have now been our busiest months ever!

“

As Glow Haus continues to grow, our strategy evolves with them. As they step into their CEO role, we step in to ensure their brand remains visible, profitable, & scalable.

  • Strategic content drives real revenue—not just vanity metrics.
  • Social media can be a fully optimized sales funnel when executed correctly.
  • With the right strategy & partner, “slow months” can turn into record-breaking months.

We aren’t here to just make your feed pretty—it’s about predictable, scalable business growth. Glow Haus’ success proves that:

Social Media That Sells A.K.A. Long-Term Growth

What Glow Haus Taught Us About Social Media Strategy for Estheticians