Glow Haus is a waxing salon based in Houston, Texas, specializing in high-quality beauty services. As a growing business, Glow Haus had a decent-sized audience, but many followers weren’t converting into paying clients. Between serving clients and managing day-to-day operations, marketing often took a backseat—leading to a constant cycle of posting for weeks, then ghosting, which resulted in inconsistent bookings and unpredictable revenue. Their goal was to create a social media strategy that consistently attracted and converted clients as they scaled their business without adding more to their plate.

Meet Glow Haus

As a result, Glow Haus experienced rollercoaster revenue cycles and slow months that felt inevitable.

  • Between working with clients & other business tasks, there was no time to create the kind of content needed to attract, nurture, & convert clients consistently.

Overwhelmed with Content Creation

  • Despite having a decent audience, the content wasn’t strategically crafted to convert followers into clients.

Followers Who Weren’t Buying

  • Marketing was always on the back burner, leading to weeks of strong posting followed by total silence, which hurt attracting leads & bookings.

Inconsistent Content & Visibility

The Struggle

  • Highlighted Glow Haus’s unique edge to stand out in Houston’s competitive beauty industry.

Brand Positioning That StANDS Out

  • Designed posts that acted as a lead & revenue machine, keeping the business growing—even when they weren’t online.

Social That Sells 24/7

  • Built content that nurtured relationships, warming up potential clients until they were ready to make a purchase.

Turned Followers into Buyers

  • Crafted messaging that spoke directly to ideal customers, drawing in more high-intent leads ready to book.

Attracted the Right Clients

By implementing these strategies, Glow Haus transformed their social media into a round-the-clock client magnet. Their Instagram didn’t just grow; it became a powerful sales engine that consistently drives revenue without manual effort.

  • Done-For-You Content
  • Social Media Management

Services Provided:

The Fix

The results

(From Organic Social Media)

New Clients Every Month

10+

(From Organic Social Media)

More Website Traffic in 30 Days

35%

(As a current one-woman show)

ROI—Month After Month

127-190%

after

before

& after

Before

vanessa V.
 founder & owner of glow haus

Once you see the work Kayla produces, you won’t go back! I was just telling my client the other day that Kayla is stuck with me forever because our Instagram has never looked this good—and our sales have never been higher. I can’t imagine taking it back after she’s set the bar so high. Our traditional slow months have now been our busiest months ever!

“

As Glow Haus continues to grow, our strategy evolves with them. As they step into their CEO role, we step in to ensure their brand remains visible, profitable, & scalable.

  • Strategic content drives real revenue—not just vanity metrics.
  • Social media can be a fully optimized sales funnel when executed correctly.
  • With the right strategy & partner, “slow months” can turn into record-breaking months.

We aren’t here to just make your feed pretty—it’s about predictable, scalable business growth. Glow Haus’ success proves that:

Social Media That Sells A.K.A. Long-Term Growth

final thoughts & Next Steps