The Leader HQ is a soft skills development & leadership training company based in Greenville, South Carolina. Victoria, the CEO, has partnered with us since 2021. We’ve worked alongside her as she pivoted through different business avenues, refining & evolving her brand’s marketing strategy along the way.

As a brand-new company, she knew she had to get her name out there faster than relying on referrals & networking alone. She needed a marketing strategy that would position The Leader HQ as an industry leader, attract the right audience, & drive sustainable business growth.

She needed a bold, scalable B2B social media strategy for consultants that would help attract the right clients, and position them as a trusted authority in the leadership coaching industry.

MEET THE LEADER HQ

How The Leader HQ Scaled with Social Media Marketing 

As a result, their potential wasn’t being fully realized, & they risked slow growth in an industry where credibility & expertise are everything.

  • Without a structured content strategy, they weren’t leveraging social media,  blogs, or email to build authority & reach more decision-makers.

No Clear Digital Marketing Plan

  • While networking brought in some business, they needed a scalable social media strategy to continuously generate leads.

Limited Growth Beyond Referrals

  • As a fresh company, they had no established online presence, making it difficult to build credibility & attract clients.

A New Brand Without Visibility

The Struggle

  • We created tailored marketing campaigns to position them as a go-to leadership training provider, while engagement efforts built stronger relationships with their audience.

Targeted Campaigns & Community Engagement

  • We implemented a multi-platform strategy to boost brand awareness, establish credibility, & connect with corporate decision-makers.

social media + email list growth

  • We developed thought-provoking, leadership-driven content that showcased their expertise, helping them stand out in the industry.

content Strategy Built for Authority

With this approach, The Leader HQ transitioned from an emerging brand to a recognized name in leadership training—expanding from a solo founder to a thriving team of six.

  • Done-For-You Content
  • Social Media Management
  • Monthly Blogs
  • Monthly Newsletters
  • Lead Magnet Development
  • Lead Generation

Services Provided:

The Fix

content, blogs, email, & lead magnets

victoria fusco
founder of the leader hq

Kayla is the best! She really knows how to manage multiple brands & really melt into her client's voice perfectly. She's great at creating content that attracts & qualifies her client's prospects. She's been with me since 2021 as my company has evolved.

“

Now, The Leader HQ continues to grow, scale, & set the standard in leadership training—while their marketing strategy evolves to match their expanding vision.

  • A strong content strategy builds credibility & attracts clients.
  • Content  isn't just for engagement, it's can be a lead-generating powerhouse.
  • With the right marketing partner, scaling easily becomes a natural next step.

The Leader HQ’s success proves that business growth isn’t just about having a great service—it’s about being seen as the expert. 

Leadership Brands Aren’t Built by Accident

The Power of a Smart Social Strategy for Coaches & Consultants