The Turquoise Tortuga is a family-owned business based in Asheville, North Carolina. With a passion for eco-friendly products & high-quality craftsmanship, they create soy wax candles & clean home goods that customers love.

However, the candle industry is highly competitive, & they needed a stronger strategy to reach more potential customers, increase visibility, & drive sales. While they had a following, most of their audience consisted of friends & family. They wanted to attract more loyal, paying customers who connected with their brand values & product quality

  • Without markets & in-person events, they had no direct way to reach customers, making it harder to build lasting relationships & drive repeat sales.
  • The candle industry is very saturated, & without a strong strategy, it was hard to stand out & reach customers.
  • Most of their audience was made up of friends & family, meaning they weren’t reaching new, potential customers.

The Struggle

  • Social Media Management
  • Email Newsletters
  • Quarterly Content Shoots

The Fix

& after

Before

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