The Turquoise Tortuga is a family-owned business based in Asheville, North Carolina. With a passion for eco-friendly products & high-quality craftsmanship, they create soy wax candles & clean home goods that customers love.

However, the candle industry is highly competitive, & they needed a stronger strategy to reach more potential customers, increase visibility, & drive sales. While they had a following, most of their audience consisted of friends & family. They wanted to attract more loyal, paying customers who connected with their brand values & product quality

meet kaiti + jennifer

As a result, sales were extremely low, they weren't attracting paying customers online, & repeat business was inconsistent.

  • Without markets & in-person events, they had no direct way to reach customers, making it harder to build lasting relationships & drive repeat sales.

Limited Direct Customer Reach

  • The candle industry is very saturated, & without a strong strategy, it was hard to stand out & reach customers.

A SUPER COMPETITIVE MARKET

  • Most of their audience was made up of friends & family, meaning they weren’t reaching new, potential customers.

FOLLOWERS, BUT NOT MANY BUYERS

The Struggle

  • We conducted product photoshoots, blending UGC & studio images to showcase their candles in a more appealing way—setting them apart from competitors & increasing sales.

ugc + product photography

  • We prioritized bi-weekly email newsletters to announce sales, product launches, & updates, keeping customers in a close loop & increasing conversions.

email marketing for sales

  • We refreshed their visual identity & messaging to attract more ideal customers who connected with their brand, mission, & products.

Social Media content Rebrand

  • We refined their content to highlight their values, opinions, & their unique edge—every purchase contributes to protecting marine wildlife, making their brand stand out with purpose.

Content Strategy Refresh

With this approach, The Turquoise Tortuga is a growing business with a clear message, stronger customer relationships, consistent sales, & now attracting collaboration opportunities from other brands.

  • Social Media Management
  • Email Newsletters
  • Quarterly Content Shoots

Services Provided:

The Fix

after

before

& after

Before

kaiti b.

Kayla & her team at FSVS have been absolutely amazing! She knew exactly what my business needed & creates content that speaks right to my ideal client. She is kind, genuine, knowledgeable, & I can't wait to continue working with her!

“

Now, The Turquoise Tortuga continues to grow its customer base, increase sales, & build a community of loyal buyers who love their clean, high-quality products.

  • A strong brand identity attracts the right buyers.
  • Email marketing builds long-term customer relationships & boosts sales.
  • With the right strategy, even small brands can stand out in competitive markets.

The Turquoise Tortuga’s success proves that a strategic approach to content & email marketing can turn visibility into revenue. Their results show that:

Social Media + Email That Turn Visibility Into Revenue

THE FINAL TAKEAWAY: