The Turquoise Tortuga is a family-owned business based in Asheville, North Carolina. With a passion for eco-friendly products & high-quality craftsmanship, they create soy wax candles & clean home goods that customers love.

However, the candle industry is highly competitive, & they needed a stronger strategy to reach more potential customers, increase visibility, & drive sales. While they had a following, most of their audience consisted of friends & family. They wanted to attract more loyal, paying customers who connected with their brand values & product quality

What they needed was a targeted social media and email marketing strategy built specifically for handmade product businesses—one that could amplify their reach, showcase their values, and turn casual followers into loyal, repeat customers.

meet kaiti + jennifer

Turning Passion into Profit with Strategic Marketing

As a result, sales were extremely low, they weren't attracting paying customers online, & repeat business was inconsistent.

  • Without markets & in-person events, they had no direct way to reach customers, making it harder to build lasting relationships & drive repeat sales.

Limited Direct Customer Reach

  • The candle industry is very saturated, & without a strong social media strategy, it was hard to stand out & reach customers.

A SUPER COMPETITIVE MARKET

  • Most of their audience was made up of friends & family, meaning they weren’t reaching new, potential customers.

FOLLOWERS, BUT NOT MANY BUYERS

The Struggle

  • We conducted product photoshoots, blending UGC & studio images to showcase their candles in a more appealing way—setting them apart from competitors & increasing sales.

ugc + product photography

  • We prioritized bi-weekly email newsletters to announce sales, product launches, & updates, keeping customers in a close loop & increasing conversions.

email marketing for sales

  • We refreshed their visual identity & messaging to attract more ideal customers who connected with their brand, mission, & products.

Social Media content Rebrand

  • We refined their content to highlight their values, opinions, & their unique edge—every purchase contributes to protecting marine wildlife, making their brand stand out with purpose.

Content Strategy Refresh

With this approach, The Turquoise Tortuga is a growing business with a clear message, stronger customer relationships, consistent sales, & now attracting collaboration opportunities from other brands.

  • Social Media Management
  • Email Newsletters
  • Quarterly Content Shoots

Services Provided:

The Fix

after

before

& after

Before

kaiti b.

Kayla & her team at FSVS have been absolutely amazing! She knew exactly what my business needed & creates content that speaks right to my ideal client. She is kind, genuine, knowledgeable, & I can't wait to continue working with her!

“

Now, The Turquoise Tortuga continues to grow its customer base, increase sales, & build a community of loyal buyers who love their clean, high-quality products.

  • A strong brand identity attracts the right buyers.
  • Email marketing builds long-term customer relationships & boosts sales.
  • With the right strategy, even small brands can stand out in competitive markets.

The Turquoise Tortuga’s success proves that a strategic approach to content & email marketing can turn visibility into revenue. Their results show that:

Social Media + Email That Turn Visibility Into Revenue

Social Media Marketing for Small Business Delivers Big Results