Waxing Chemistry is a waxing studio based in the River Oaks area of Houston, Texas, specializing in body waxing services. While running Waxing Chemistry part-time, Esmeralda was also working as a property manager with a goal to go full-time in her waxing business, hire a team member, and open a storefront.

Meet waxing chemistry

A Houston Waxer's Social Media Success Story

As a result, Waxing Chemistry was slowly growing but not at the rate that Esmeralda was craving.

  • The beauty industry is over-saturated in Houston, so without professional branding by a designer, Waxing Chemistry was blending in with her competition.

no proper branding = blending in 

  • Most of Waxing Chemistry's messaging was geared towards other estheticians & waxers which attracted people in her industry, not clients.

messaging that attracted peers

  • With no real strategy behind her Instagram, Esmeralda's content consisted of mainly trends which attracted engagement, but not clients.

NO REAL CONTENT STRATEGY

The Struggle

  • All content was created for Waxing Chemistry's target audience in mind. We also tested different formats, messages, & more to resonate deeper.

CONTENT BUILT FOR CLIENTS, NOT JUST ENGAGEMENT

  • While working together, Esmeralda hired Amy of Wiitboh Studio to create a unique brand for Waxing Chemistry so they could finally stand out in the crowded industry.

professional branding done by wiitboh studio

  • We created messaging that spoke to more of the clients that Esmeralda wanted to attract, not just other waxers.

STRATEGY TO ATTRACT REAL CLIENTS

By implementing these strategies, Waxing Chemistry opened its doors full-time, hired their first team member, & even opened up a storefront in only a matter of 6 months working together.

  • Done-For-You Content
  • Monthly Instagram Management for Waxers

Services Provided:

The Fix

The results

NEW CLIENTS IN 30 DAYS

14

More Website Traffic in 30 Days

+109%


ENGAGEMENT INCREASE

+65%

after

before

& after

Before